Marketing · Brand Strategy · Account Management

BORIS MOMTCHEV

Marketing & International Business graduate who builds brands that travel — shaped by agency work in Tokyo, luxury retail and ops in Miami, and brand marketing in the Bay Area.

Selected work → Let's talk

Selected Work

Case Studies

Case 01 — Campaign Strategy · Experiential

The Sōlace Experience

A full campaign concept repositioning a premium boat builder as the entry point to modern boating culture. The idea: partner with prestigious yacht clubs worldwide on a curated membership package — boat access, rentals, F&B, and on-water experiences — so 20–40 year-olds can buy into the lifestyle before they buy the boat.

I developed the strategy end to end: objective, audience definition, tone of voice, brand look & feel, deliverables, and partnership mandatories — anchored by the line "Quality on the water. Powered by SŌLACE."

Brand Film 60–90sClub PartnershipsSocial ContentDock SignageGen Z / Millennial

Case 02 — Social Strategy · Analytics

Audemars Piguet
Social Media Audit

A platform-by-platform audit of AP's Instagram and Facebook: 100+ posts logged by hand, engagement benchmarked against Rolex and Richard Mille, and top content decoded — including why the AP × Keinemusik collaboration swept the quarter's best-performing posts.

Delivered a SWOT, competitor analysis, and channel-specific recommendations — from community management and educational content to AR virtual try-ons.

0M
IG Followers
0
Avg Likes / Post
0+
Posts Analyzed
Competitive BenchmarkSWOTEngagement AnalysisExcel

Experience

Where I've Worked

MIA2026 — Present

Finance & Operations Associate

La Flor Dominicana · Miami

  • Set monthly sales goals and project future performance using Excel and the company's sales system
  • Analyze and rank sales reps across regions to guide targets and sharpen team efficiency
  • Monitor inventory levels to support planning and day-to-day operations
TYOMar — Jul 2025

Marketing Associate

Remark · Tokyo

  • Supported digital strategy for Japanese and international clients — research, content planning, brand positioning
  • Drove business development by identifying U.S. partners for Japanese companies expanding abroad
  • Ran cross-cultural projects, sharpening client communication and coordination across markets
SFOMay — Aug 2024

Marketing Intern

Momtchev Realty · San Francisco

  • Developed local brand strategies that raised property visibility across the Bay Area
  • Contributed to a website redesign, improving user experience and digital engagement
  • Coordinated open-house events, elevating customer experience and brand perception
BBA Marketing · Minor in International Business
University of Miami — Herbert Business School · Class of 2026
+ UCLA Anderson · Int'l Business & Law · Amsterdam & Brussels · Summer '24

Capabilities

What I Bring

Strategy & Accounts

  • Brand positioning & campaign planning
  • Client communication & account coordination
  • Cross-cultural & international marketing
  • Business development & partnerships

Data & Operations

  • Sales forecasting & goal setting
  • Performance analysis & rep benchmarking
  • Excel modeling & reporting
  • Inventory & process monitoring

Certified In

  • Google Ads — Search, Video & Display
  • AI-Powered Performance Ads
  • Microsoft Excel (LinkedIn)
  • English (native) · Bulgarian (fluent) · Spanish (conversational)

About

Off the Clock

I'm drawn to the point where creativity meets strategy — the small details that shape how people experience a brand.

Most recently, I worked with a Tokyo-based agency helping Japanese brands refine their positioning and expand into the U.S. market. That experience changed how I think about branding, communication, and consistency across environments.

Living between the Bay Area, Miami, and Tokyo has made me adaptable — and genuinely curious about how people in different contexts respond to brands. I'm now looking to bring that mix of creative and analytical thinking to a marketing, account, or product operations team.

Currently
San Francisco, CA — open to relocation
Looking For
Marketing · Account Executive · Agency · Product Ops
Languages
English · Bulgarian · Spanish
Interests
Premier LeagueHouse MusicSkiingTennisContemporary ArtFashionTravel

Next Destination

Let's Build Something
That Travels.

Graduating class of 2026 and ready to contribute from day one — whether that's on a brand team, an agency roster, or a product ops desk.

Email me LinkedIn ↗
b.momtchev@gmail.com +1 (510) 388-7186 /in/boris-momtchev